The AI and Analytics team oversees the artificial intelligence platform and analytical functions. In this role, you will be providing critical analytics support to our healthcare insurance clients (BlueShield of California and other health plans). This role is responsible for driving data-informed strategies and delivering actionable insights to optimize marketing campaigns and improve business outcomes. The candidate will help us evolve to a more sophisticated marketing analytics function while keeping the "lights on" with simpler campaign execution. The ideal candidate is a strategic thinker with a strong analytical mindset and a passion for using data to solve complex business problems. They would be leading projects end-to-end, independently presenting insights to senior leadership, and mentoring junior analysts.
Your Knowledge and Experience
Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, Business Analytics, or related quantitative field, or equivalent experience
Master's degree in Data Science, Statistics or Business Analytics (preferred)
10+ years of experience in a marketing and campaign analytics role (preferably in the healthcare insurance industry, including 4 years of management experience)
Proven experience in providing analytics support to clients or internal stakeholders in a consultative capacity
Demonstrated ability to communicate complex ideas clearly, with strong presentation skills and a proven track record of delivering impactful insight to diverse stakeholders
Strong proficiency in SQL and SAS for data extraction, manipulation, and analysis
Expertise in Python for statistical analysis, predictive modeling, and data automation
Advanced skills in Tableau for creating interactive dashboards and data visualizations
Demonstrable experience in building and deploying marketing mix models, acquisition and retention models and brand effectiveness models for marketing teams
Solid understanding of web analytics and customer journey analytics
Proven experience with experimentation methodologies (A/B, MAB, MVT)
Working knowledge of Generative AI (GenAI) and Large Language Models (LLMs) in a marketing or analytics context (preferred)
Hands-on experience with the Databricks platform for large-scale data processing and analytics (preferred)
Experience with CRM platforms (e.g., Salesforce) (preferred)
Cloud Platforms: AWS, Azure, or Google Cloud experience (preferred)
Certifications in analytics tools like Adobe Analytics and Databricks (preferred)